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Table of Contents:
  • Cover
  • Introduction to Business: A Primer on Basic Business Operations
  • Contents
  • Introduction
  • CHAPTER 1: The Functional Areas of Business
  • CHAPTER 2: Business and the Economy
  • CHAPTER 3: Business Legal Structure
  • CHAPTER 4: Growth
  • CHAPTER 5: Going Global
  • CHAPTER 6: Entrepreneurship
  • CHAPTER 7: Financial Management
  • CHAPTER 8: Equity Finance
  • CHAPTER 9: Debt Finance
  • CHAPTER 10: Big Data
  • CHAPTER 11: Marketing
  • CHAPTER 12: Management
  • References
  • About the Author
  • Index
  • Ad Page
  • Back Cover