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The Brand of Print : Marketing Paratexts in the Early English Book Trade.
The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, il...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Boston :
BRILL,
2019.
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| Collection: | Library of the Written Word Ser.
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| Sujets: | |
| Accès en ligne: | Texto completo |