Transforming social media business models through blockchain /

Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Upadhyay, Nitin (Author)
Format: Electronic eBook
Language:Inglés
Published: Bingley : Emerald Publishing, 2020
Series:Emerald points.
Subjects:
Blockchains (Databases)
Social media > Economic aspects.
Chaînes de blocs.
Médias sociaux > Aspect économique.
Social media > Economic aspects
Online Access:Texto completo
Texto completo
Table of Contents:
  • Social media business model
  • Blockchain
  • Challenges and opportunities
  • Blockchain value proposition
  • Blockchain-based social media enterprise

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