Brand Jamaica : Reimagining a National Image and Identity.

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"Brand Jamaica is an empirical look at Jamaica's postindependence national image and global brand from multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm that shaped it"--

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Johnson, Hume
Other Authors: Gentles-Peart, Kamille
Format: Electronic eBook
Language:Inglés
Published: Lincoln : UNP - Nebraska, 2019.
Subjects:
National characteristics, Jamaican.
Group identity > Jamaica.
Jamaicans.
Jamaïquains.
Identité collective > Jamaïque.
HISTORY / Caribbean & West Indies / General.
Jamaicans
Group identity
National characteristics, Jamaican
Jamaica
Online Access:Texto completo
Table of Contents:
  • Cover; Title Page; Copyright Page; Contents; Acknowledgments; Introduction; 1. Between Fame and Infamy; 2. Branding the Nation; 3. Women of "Paradise"; 4. Brand Jamaica and the Economic Cost of Homophobia; 5. An (Un)easy Sell; 6. Brand Kingston; 7. Hold On to What You Got; Final Thoughts; References; List of Contributors; Index

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