Brand Jamaica : Reimagining a National Image and Identity.

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"Brand Jamaica is an empirical look at Jamaica's postindependence national image and global brand from multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm that shaped it"--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Johnson, Hume
Otros Autores: Gentles-Peart, Kamille
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lincoln : UNP - Nebraska, 2019.
Temas:
National characteristics, Jamaican.
Group identity > Jamaica.
Jamaicans.
Jamaïquains.
Identité collective > Jamaïque.
HISTORY / Caribbean & West Indies / General.
Jamaicans
Group identity
National characteristics, Jamaican
Jamaica
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Title Page; Copyright Page; Contents; Acknowledgments; Introduction; 1. Between Fame and Infamy; 2. Branding the Nation; 3. Women of "Paradise"; 4. Brand Jamaica and the Economic Cost of Homophobia; 5. An (Un)easy Sell; 6. Brand Kingston; 7. Hold On to What You Got; Final Thoughts; References; List of Contributors; Index

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