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The consumer revolution : tipping the balance of power /
"In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all--the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusio...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Los Angeles :
Sage,
2020.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Revolutions
- Tectonic power shift
- Information ignition
- The communication crescendo
- Rewiring relationships
- Political power in play
- Emancipation in entertainment
- Customer-centric commerce and advertising
- Something spectacular this way comes.