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EBOOKCENTRAL_on1122448621 |
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OCoLC |
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20240329122006.0 |
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m o d |
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191019s2013 ilu o 000 0 eng d |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d OCLCO
|d AHH
|d OCLCO
|d OCLCF
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|a 9781640550797
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|a 1640550798
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|a (OCoLC)1122448621
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|a RA410.56.C45 2014
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0 |
4 |
|a 362.1068/8
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Cellucci, Leigh.
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1 |
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|a Healthcare Marketing
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| 260 |
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|a Chicago :
|b Health Administration Press,
|c 2013.
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| 300 |
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|a 1 online resource (239 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Gateway to Healthcare Management
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|a Print version record.
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0 |
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|a Intro; Cover; Brief Contents; Detailed Contents; Foreword; Preface; Acknowledgments; Part I Foundations of Healthcare Marketing; Chapter 1 The Healthcare Industry And Healthcare Marketing; Chapter 2 The Growth Of Marketing Efforts In Healthcare; Chapter 3 Strategy And Healthcare Marketing; Chapter 4 Ethics And Healthcare Marketing; Part II The Five P's Of Healthcare Marketing; Chapter 5 Physicians; Chapter 6 Patients; Chapter 7 Payers; Chapter 8 The Public; Chapter 9 The Presence Of Politics; Part III Interpersonal Skills For Healthcare Marketer; Chapter 10 Communication
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| 505 |
8 |
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|a Chapter 11 Conflict ManagementChapter 12 Teamwork and Leadership; Part IV Strategic Actions of the Healthcare Marketer; Chapter 13 Budgeting Basics; Chapter 14 Strategic Marketing; Chapter 15 The Marketing Plan; Glossary; Index; About the Authors
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Medical care
|x Marketing.
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| 650 |
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0 |
|a Health maintenance organizations
|x Marketing.
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| 650 |
1 |
2 |
|a Marketing of Health Services
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| 650 |
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7 |
|a Health maintenance organizations
|x Marketing
|2 fast
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| 650 |
|
7 |
|a Medical care
|x Marketing
|2 fast
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| 700 |
1 |
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|a Wiggins, Carla.
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| 700 |
1 |
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|a Farnsworth, Tracy J.
|
| 776 |
0 |
8 |
|i Print version:
|a Cellucci, Leigh.
|t Healthcare Marketing: A Case Study Approach.
|d Chicago : Health Administration Press, ©2013
|z 9781567936056
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| 830 |
|
0 |
|a Gateway to healthcare management.
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5909642
|z Texto completo
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| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL5909642
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| 994 |
|
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|a 92
|b IZTAP
|
