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Innovation and creativity in SMEs : Challenges, Evolutions and Prospects /
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and cre...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London : Hoboken :
ISTE, Ltd. ; John Wiley & Sons, Incorporated,
2019.
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| Colección: | Innovation, entrepreneurship, management series. Smart innovation set ;
v. 21. |
| Temas: | |
| Acceso en línea: | Texto completo |