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The game of votes : visual media politics and elections in the digital era /
Discovers and analyses the use and ways of communication methods and marketing tricks used by political parties in elections.
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New Delhi :
Sage Publications India Pvt, Ltd.,
2019.
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Cover; Contents; Foreword; Preface; Acknowledgements; Chapter 1: Old Politics-New Media: Campaigning in India; Chapter 2: Courtship of Regional Political Parties and the Major Electoral Upsets; Chapter 3: From Ideologies to Idols with Feet of Clay; Chapter 4: The Big Multinational Election Campaigns and Democracy; Chapter 5: The Bustling World of Political Marketing in India; Chapter 6: Visual Political Communication Model; Chapter 7: The Charge of the Light Brigades; Bibliography; About the Author