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The game of votes : visual media politics and elections in the digital era /

Discovers and analyses the use and ways of communication methods and marketing tricks used by political parties in elections.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Khan, Farhat Basir (Author)
Format: Electronic eBook
Language:Inglés
Published: New Delhi : Sage Publications India Pvt, Ltd., 2019.
Subjects:
Online Access:Texto completo
Table of Contents:
  • Cover; Contents; Foreword; Preface; Acknowledgements; Chapter 1: Old Politics-New Media: Campaigning in India; Chapter 2: Courtship of Regional Political Parties and the Major Electoral Upsets; Chapter 3: From Ideologies to Idols with Feet of Clay; Chapter 4: The Big Multinational Election Campaigns and Democracy; Chapter 5: The Bustling World of Political Marketing in India; Chapter 6: Visual Political Communication Model; Chapter 7: The Charge of the Light Brigades; Bibliography; About the Author