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Start-up marketing strategies in India /
Start-Up Marketing Strategies in Indiais a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2019.
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- 1. Who will wait- The client or the employees? 2. Building towers of happy clients: A case of FinMen Advisors Private Ltd. 3. A road to adventure with happiness: From students to senior citizens 4. Miles to go but which road to take: an entrepreneurial dilemma 5. Loyalty comes with a price: A strategic up-scaling from USP loyalty cards in India 6. From Green Schools to Green Universities: Going Green in a soup! 7. Ajay's: Big story of a small town QSR! 8. Raising funds for Micro Enterprise-An Elusive Reality 9. Restless to Relentless- Flowercycling® Success 10. The growth pains of an innovative product
- a case study of coco tang india 11. Shugan Group in a fix: Searching for a sustainable future.