Start-up marketing strategies in India /

Start-Up Marketing Strategies in Indiais a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Ramesh, M. Anil, 1964- (Editor), Grover, Priya, 1974- (Editor), Dasgupta, Sabyasachi, 1982- (Editor)
Format: Electronic eBook
Language:Inglés
Published: Bingley : Emerald Publishing Limited, 2019.
Edition:First edition.
Subjects:
New business enterprises > India > Marketing.
Sales & marketing.
Business & Economics > Marketing > General.
New business enterprises > Marketing
India
Online Access:Texto completo
Texto completo
Table of Contents:
  • 1. Who will wait- The client or the employees? 2. Building towers of happy clients: A case of FinMen Advisors Private Ltd. 3. A road to adventure with happiness: From students to senior citizens 4. Miles to go but which road to take: an entrepreneurial dilemma 5. Loyalty comes with a price: A strategic up-scaling from USP loyalty cards in India 6. From Green Schools to Green Universities: Going Green in a soup! 7. Ajay's: Big story of a small town QSR! 8. Raising funds for Micro Enterprise-An Elusive Reality 9. Restless to Relentless- Flowercycling® Success 10. The growth pains of an innovative product
  • a case study of coco tang india 11. Shugan Group in a fix: Searching for a sustainable future.

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