Data-driven marketing content : a practical guide /

"In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling t...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Wilson, Lee (Author)
Format: Electronic eBook
Language:Inglés
Published: Bingley, UK : Emerald Publishing, 2019.
Edition:First edition.
Subjects:
Marketing research.
Marketing > Data processing.
Small business marketing.
Marketing > Recherche.
Marketing > Informatique.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing > Data processing
Marketing research
Small business marketing
Online Access:Texto completo
Texto completo
Table of Contents:
  • 1. Introducing Data-driven Content
  • 2. Understanding the Data Ecosystem
  • 3. Data Collection and Management
  • 4. Transforming Data into Content
  • 5. Understanding Why Your Content Isn't Working
  • 6. Creating Content for Marketing Channels
  • 7. Overcoming Content Barriers
  • 8. Making Your Content Work Harder
  • 9. Evaluating Content Success
  • 10. The Future of Data-driven Content.

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