Cargando…
The trojan horse : the growth of commercial sponsorship /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Bloomsbury,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover-Page
- Half-Title
- Title
- Copyright
- Dedication
- Contents
- Acknowledgements
- Introduction: The Trojan Horse
- From Patronage and Philanthropy to Product Promotion and Privatization
- Patronage
- Philanthropy
- Products, branding and the promotion industry
- The growth of sponsorship
- The road to neoliberalism
- Notes
- 1 The Moment of 1945 and Its Legacy
- Labour in the 1950s: Reform, revision, doubt and decay?
- Notes
- 2 A Culture of Consensus? The Arts from 1945
- Arts policy, CEMA and the arts council
- 'A tonic for the nation'
- The right to fail
- Notes
- 3 Pay Up and Play the Game: Sport and Sponsorship
- Finance, economics and growth
- Notes
- 4 Neoliberalism and New Labour: From Thatcher to Blair
- Thatcherism takes shape
- Compulsory competitive tendering
- Blair, New Labour and the Third Way
- Fools rush in? The second term and the Private Finance Initiative
- End game?
- Notes
- 5 Culture and Enterprise: The Arts from 1979
- Notes
- 6 One Amazing Day. . . ? The Millennium Dome
- Work
- Learning
- Body
- Faith
- Self Portrait
- Mind
- Journey
- Living Island
- Home Planet
- Money
- Notes
- 7 Education, Education, Education . . .
- The lucrative business of sponsorship in schools
- The market in education
- Academy schools
- Commercial 'partners' in education
- Notes
- 8 Safe in Their Hands? Health and the Market
- Guidelines, ethics and product promotion
- Marketization of the health service and the road to privatization
- The battle over the 2012 Health and Social Care Act
- Notes
- 9 All in It Together?
- Where we are now
- The American model
- How we got here
- The Big Society and Red Toryism
- The Purple Book and Blue Labour
- Orange Book Liberalism
- Nudge
- Private sector efficiency?
- The problems of sponsorship
- Private/public partnerships?.
- The bad new days
- Public good and public value
- Notes
- Appendix: Our Corporate Partners
- Bibliography
- Index.