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The trojan horse : the growth of commercial sponsorship /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Bloomsbury,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
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| 020 | |a 1472508386 | ||
| 020 | |z 9781474224291 |q (pbk.) | ||
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| 050 | 4 | |a HD59.6.G7 |b .P455 2013 | |
| 082 | 0 | 4 | |a 659.285 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Whannel, Garry, |e author. | |
| 245 | 1 | 4 | |a The trojan horse : |b the growth of commercial sponsorship / |c Garry Whannel and Deborah Philips. |
| 264 | 1 | |a London : |b Bloomsbury, |c 2015. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 520 | 8 | |a Annotation |b The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance.The authors place the study in the context of the more general colonization of the state by private capital and the challenge posed to the dominance of neo-liberal economics by the recent global financial crisis. After considering the passage from patronage to sponsorship and outlining the context of the post-war public sector since 1945, it analyses sponsorship in relation to Thatcherism, enterprise culture and the restructuring of public provision during the 1980s. It goes on to examine the New Labour years, and the ways in which sponsorship has paved the way for the increased use of private-public partnerships and private finance initiatives within the public sector in the UK. | |
| 505 | 0 | |a Cover-Page -- Half-Title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgements -- Introduction: The Trojan Horse -- From Patronage and Philanthropy to Product Promotion and Privatization -- Patronage -- Philanthropy -- Products, branding and the promotion industry -- The growth of sponsorship -- The road to neoliberalism -- Notes -- 1 The Moment of 1945 and Its Legacy -- Labour in the 1950s: Reform, revision, doubt and decay? -- Notes -- 2 A Culture of Consensus? The Arts from 1945 -- Arts policy, CEMA and the arts council -- 'A tonic for the nation' -- The right to fail -- Notes -- 3 Pay Up and Play the Game: Sport and Sponsorship -- Finance, economics and growth -- Notes -- 4 Neoliberalism and New Labour: From Thatcher to Blair -- Thatcherism takes shape -- Compulsory competitive tendering -- Blair, New Labour and the Third Way -- Fools rush in? The second term and the Private Finance Initiative -- End game? -- Notes -- 5 Culture and Enterprise: The Arts from 1979 -- Notes -- 6 One Amazing Day. . . ? The Millennium Dome -- Work -- Learning -- Body -- Faith -- Self Portrait -- Mind -- Journey -- Living Island -- Home Planet -- Money -- Notes -- 7 Education, Education, Education . . . -- The lucrative business of sponsorship in schools -- The market in education -- Academy schools -- Commercial 'partners' in education -- Notes -- 8 Safe in Their Hands? Health and the Market -- Guidelines, ethics and product promotion -- Marketization of the health service and the road to privatization -- The battle over the 2012 Health and Social Care Act -- Notes -- 9 All in It Together? -- Where we are now -- The American model -- How we got here -- The Big Society and Red Toryism -- The Purple Book and Blue Labour -- Orange Book Liberalism -- Nudge -- Private sector efficiency? -- The problems of sponsorship -- Private/public partnerships?. | |
| 505 | 8 | |a The bad new days -- Public good and public value -- Notes -- Appendix: Our Corporate Partners -- Bibliography -- Index. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Corporate sponsorship |z Great Britain |x History. | |
| 650 | 4 | |a Corporate Sponsorship. | |
| 650 | 4 | |a Corporations |x Great Britain. | |
| 650 | 4 | |a Business & Economics |x General. | |
| 650 | 4 | |a Business & Economics |x International |x General. | |
| 650 | 6 | |a Parrainage publicitaire |z Grande-Bretagne |x Histoire. | |
| 650 | 7 | |a Corporate sponsorship |2 fast | |
| 651 | 7 | |a Great Britain |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP | |
| 655 | 7 | |a History |2 fast | |
| 700 | 1 | |a Philips, Deborah, |d 1954- |e author. | |
| 758 | |i has work: |a The trojan horse (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG9c3FXbXgh9pr676k6PYq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=6627426 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6627426 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH25564493 | ||
| 994 | |a 92 |b IZTAP | ||