The fundamentals of fashion management /

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"The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dillon, Susan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Bloomsbury Visual Arts, [2017]
Edición:Second edition.
Colección:Fundamentals (London, England)
Temas:
Clothing trade > Management.
Fashion merchandising.
Fashion merchandising > Study and teaching.
Fashion design > Study and teaching.
Advertising > Fashion.
Mode > Marchandisage.
Mode > Marchandisage > Étude et enseignement.
Mode > Publicité.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The business of fashion : a global perspective
  • Fashion forecasting and trend prediction
  • Introduction to the principles of fashion management
  • Fashion transition
  • Fashion marketing and communication
  • The fashion machine
  • Fashion entrepreneurship and management.

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