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Sales engagement : how the world's fastest growing companies are modernizing sales through humanization at scale /

Engage in sales-the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified le...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Medina, Manny, 1973- (Author), Altschuler, Max, 1987- (Author), Kosoglow, Mark, 1976- (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, [2019]
Subjects:
Online Access:Texto completo
Texto completo
Table of Contents:
  • Who this book is for
  • Sales engagement : why it's so important . The state of modern sales
  • How sales engagement solves seven major business pain points
  • Diving deeper : essential elements of a strong sales engagement strategy. Humanizing sales with personas, personalization, and relevance
  • The future is omnichannel and that future is now
  • Why A/B testing is mission critical to any sales org
  • Achieving revenue efficiency : metrics to measure in a modern sales org
  • The key to ramping new reps faster
  • Account-based sales strategies for the modern seller
  • How to align modern sales, success, and marketing with sales engagement
  • Future proofing : where sales engagement fits and what's next. Building a modern sales tech stack
  • Predicting what's next in sales.