Music 4.1 : a Survival Guide for Making Music in the Internet Age.

MUSIC 4.1: A SURVIVAL GUIDE FOR MAKING MUSIC IN THE INTERNET AGE.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Owsinski, Bobby
Format: Électronique eBook
Langue:Inglés
Publié: Milwaukee : Hal Leonard, 2016.
Édition:2nd ed.
Collection:MusicPro guides.
Sujets:
Music trade > Technological innovations.
Music and the Internet.
Internet marketing.
Musique > Industrie > Innovations.
Musique et Internet.
Marketing sur Internet.
Internet marketing
Music and the Internet
Music trade > Technological innovations
Accès en ligne:Texto completo
Table des matières:
  • Intro; Contents; Introduction; Bobby Owsinski Bibliography; Bobby's Online Coaching Programs; Bobby's Online Connections; Chapter 1; Music 0.5: The Precursor Business; New Technology Drives the Business; Music 1.0: The Original Music Business; A Look Inside the Original Music Business; Music 1.5: The Suits Take Over; The Rise of MTV; The Farm Teams Disband; Music 2.0: Enter the Digital Age; P2P Makes Its Mark; Piracy Takes Another Form; Music 2.5: Digital Music Is Monetized; Enter the 360 Deal; Music 3.0: The Dawn of Artist/Fan Communication; Music 3.5: YouTube Becomes the New Radio
  • YouTube Exposure Becomes UniversalStreaming Catches On; Music 4.0: Streaming Becomes Profitable; Music 4.1: The Business Model Changes; How the Music World Has Changed; Who's In Control?; Where Did the Record Stores Go?; Why Traditional Radio Is No Longer the Factor It Once Was; College Radio on the Brink; Why Television Is No Longer a Factor; The Trouble with Labels; Where Digital Music Has Failed; It's the Music, Stupid; The Death of Artist Development; The Piracy Argument Dissipates; Chapter 3; The Music Industry Is Not Dying; The New Radio; Internet Radio; The Connected Car
  • Satellite RadioWhat Is Radio's Future?; The New Television; The Effect of YouTube; YouTube Gets Challenged; The Broadcast Alternatives; The Connected TV; The New Players; Management; The Promoter; The New Record Label; The New Audience; Enter Music 4.1; Chapter 4; Seth Godin's Tribes; Radiohead's Grand Experiment; The Wisdom of Trent; Josh Freese's Multitiered Humor; Chris Anderson's Long Tail; Irving Azoff's Steel Fist; Sanctuary's Blueprint; Justin Bieber-The Socially Made Star; Amanda Palmer-The Social Celebrity; Psy-The Viral Star
  • Macklemore and Ryan Lewis-Turning the Record Label Paradigm AroundJack & Jack Shift the Release Schedule; Chapter 5; Your Music Is Your Marketing; The New Release Schedule; Ten Music Marketing Ideas; Chapter 6; The New Importance of the Fan; The New Artist Online Strategy; A Typical Artist Website; The Steps to a Successful Online Strategy; Your Most Important Tool-Your Email List; Mail List Services; Six Keys to Building Your Mailing List; Designing Your Email Blast; Best Email Practices; More Is Less; Another Useful Online Tool-Your Blog; Other Music Blogs; Chapter 7; The Death of MySpace
  • Marketing with FacebookEight Rules of Facebook Engagement; Best Time of Day for Facebook Posts; Understanding the "Like" Button; Facebook Ads; Marketing with YouTube; Essential YouTube SEO; The Half-Life of a Viral Video; Making Money from YouTube; Real-Time Streaming Video; YouTube Measurement Tools; Marketing with Twitter; The Secret of the Hashtag; The Best Time to Tweet; Twitter Tools; Google+; Hangouts; Chapter 8; Measuring Your Social Media Exposure; Social Media Measurement Tools; Advanced Social Media Analytical Tools; What Is a Brand?; The Three Pillars of a Brand

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