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Captive audience : how corporations invaded our schools /
"White Spot, a popular BC restaurant chain solicits hamburger concepts from third and fourth grade students and one of their ideas becomes a feature on the kids' menu. Home Depot donates playground equipment to an elementary school, and the ribbon-cutting ceremony culminates in a community...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto :
Between the Lines,
2019.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000008i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1080212662 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr un |||||||| | ||
| 008 | 181128s2019 onc ob 001 0 eng | ||
| 040 | |a NLC |b eng |e rda |c NLC |d OCLCO |d OCLCF |d OCLCO |d YDX |d EBLCP |d OCLCQ |d OCLCO |d OCLCQ |d OCLCL |d OCLCQ |d OCLCO |d SFB |d OCLCL |d OCLCQ |d OCLCO |d OCLCQ | ||
| 015 | |a 20189060689 |2 can | ||
| 016 | |a (AMICUS)000045306011 | ||
| 019 | |a 1369649151 |a 1369672942 | ||
| 020 | |a 9781771134279 |q (EPUB) | ||
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| 020 | |a 9781771134286 |q (PDF) | ||
| 020 | |a 1771134283 | ||
| 029 | 0 | |a NLC |b 000045306011 | |
| 035 | |a (OCoLC)1080212662 |z (OCoLC)1369649151 |z (OCoLC)1369672942 | ||
| 043 | |a n-cn--- | ||
| 050 | 4 | |a LB2331 |b .G536 2019 | |
| 055 | 0 | |a LC1085.4 C3 |b G53 2019 | |
| 082 | 0 | 4 | |a 372.971 |2 23 |
| 084 | |a cci1icc |2 lacc | ||
| 084 | |a coll13 |2 lacc | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Gidney, Catherine |q (Catherine Anne), |d 1969- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjyg73JfkW3MDVKR3XRWKq | |
| 245 | 1 | 0 | |a Captive audience : |b how corporations invaded our schools / |c Catherine Gidney. |
| 263 | |a 1903 | ||
| 264 | 1 | |a Toronto : |b Between the Lines, |c 2019. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "White Spot, a popular BC restaurant chain solicits hamburger concepts from third and fourth grade students and one of their ideas becomes a feature on the kids' menu. Home Depot donates playground equipment to an elementary school, and the ribbon-cutting ceremony culminates in a community swathed in corporate swag, temporary tattoos, and a new "Home Depot song" written by a teacher and sung by the children. Kindergarten students return home with a school district-prescribed dental hygiene flyer featuring a maze leading to a tube of Crest toothpaste. Schools receive five cents for each flyer handed to a student. While commercialism has existed in our schools for over a century, the corporate invasion of our schools reached unprecedented heights in the1990s and 2000s after two decades of federal funding cuts and an increasing tendency to apply business models to the education system. Constant cutbacks have left school trustees, administrators, teachers, and parents with difficult decisions about how to finance programs and support students. Meanwhile, studies on the impact of advertising and consumer culture on children make clear that the effects are harmful both to the individual child and the broader culture. Captive Audience explores this compelling history of branding the classroom in Canada."-- |c Provided by publisher. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business and education |z Canada. | |
| 650 | 0 | |a Advertising in educational media |z Canada. | |
| 650 | 0 | |a Advertising and children |z Canada. | |
| 650 | 0 | |a Education, Elementary |z Canada |x Finance. | |
| 650 | 0 | |a Education, Elementary |x Economic aspects |z Canada. | |
| 650 | 0 | |a Corporate sponsorship |z Canada. | |
| 650 | 6 | |a Industrie et éducation |z Canada. | |
| 650 | 6 | |a Publicité dans le matériel didactique |z Canada. | |
| 650 | 6 | |a Publicité et enfants |z Canada. | |
| 650 | 6 | |a Enseignement primaire |z Canada |x Finances. | |
| 650 | 6 | |a Enseignement primaire |x Aspect économique |z Canada. | |
| 650 | 6 | |a Parrainage publicitaire |z Canada. | |
| 650 | 7 | |a Advertising and children |2 fast | |
| 650 | 7 | |a Advertising in educational media |2 fast | |
| 650 | 7 | |a Business and education |2 fast | |
| 650 | 7 | |a Corporate sponsorship |2 fast | |
| 650 | 7 | |a Education, Elementary |x Economic aspects |2 fast | |
| 650 | 7 | |a Education, Elementary |x Finance |2 fast | |
| 651 | 7 | |a Canada |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJkMHVW4rfVXPrhVP4VwG3 | |
| 655 | 0 | |a Electronic books. | |
| 758 | |i has work: |a Captive audience (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFGJ77YxKTYWdBx6V8KmkC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |a Gidney, Catherine (Catherine Anne), 1969-, author. |t Captive audience.: |d Toronto : Between the Lines, 2019. |w (CaOONL)20189060670 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=30338942 |z Texto completo |
| 938 | |a YBP Library Services |b YANK |n 19290669 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL30338942 | ||
| 994 | |a 92 |b IZTAP | ||