Handbook of research methods in consumer psychology /

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Kardes, Frank R. (Editor), Herr, Paul M. (Editor), Schwarz, Nobert (Editor)
Format: Electronic eBook
Language:Inglés
Published: New York, NY : Routledge, 2019.
Subjects:
Consumers > Psychology.
Consumer behavior.
Consommateurs > Comportement.
Consommateurs > Psychologie.
PSYCHOLOGY > Applied Psychology.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer behavior
Consumers > Psychology
Consommateurs > Attitude (psychologie)
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