Round the clock : how a 24x7 digital marketplace is transforming business /

Documents and reveals the transformational impact of an infinite digital marketplace on business and marketing

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Titus, Ray (Author)
Format: Electronic eBook
Language:Inglés
Published: New Delhi, India ; Thousand Oaks, California : SAGE Publications India, 2019.
Subjects:
Information technology > Economic aspects.
Technological innovations > Economic aspects.
Electronic commerce.
Internet marketing.
Technologie de l'information > Aspect économique.
Innovations > Aspect économique.
Commerce électronique.
Marketing sur Internet.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Electronic commerce
Information technology > Economic aspects
Internet marketing
Technological innovations > Economic aspects
Online Access:Texto completo
Table of Contents:
  • Preface; Acknowledgements; Shifting Paradigms; Infinity Is Here; Perceptions Matter; No More Gatekeepers; Active Ends Passive; Bye-Bye Habits; Here Comes the Atom Family; Outing Everything; Inhibitions on the Loose; Lining It Up, Getting It Right; Epilogue; Bibliography

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