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Digital PR.
The digital revolution has caused a seismic shift in the PR industry. It's altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we've been, where we are and where we're going. It's a manual for practitioners looki...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Bingley :
Emerald Publishing Limited,
2018.
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| Collection: | PRCA practice guides.
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| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | The digital revolution has caused a seismic shift in the PR industry. It's altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we've been, where we are and where we're going. It's a manual for practitioners looking for guidance and ideas on how best to navigate this changing space. |
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| Description: | The Power of Targeting. |
| Description matérielle: | 1 online resource (187 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781787566194 1787566196 9781787566217 1787566218 |