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Digital PR.
The digital revolution has caused a seismic shift in the PR industry. It's altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we've been, where we are and where we're going. It's a manual for practitioners looki...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bingley :
Emerald Publishing Limited,
2018.
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| Series: | PRCA practice guides.
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| Subjects: | |
| Online Access: | Texto completo |
| Summary: | The digital revolution has caused a seismic shift in the PR industry. It's altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we've been, where we are and where we're going. It's a manual for practitioners looking for guidance and ideas on how best to navigate this changing space. |
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| Item Description: | The Power of Targeting. |
| Physical Description: | 1 online resource (187 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781787566194 1787566196 9781787566217 1787566218 |