Customer-centricity : the new path to product innovation and profitability /

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The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Valls, Josep-Francesc (Author)
Format: Electronic eBook
Language:Inglés
Published: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018.
Subjects:
Marketing > Data processing.
Customer services.
Marketing > Informatique.
Service à la clientèle.
Business innovation.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer services
Marketing > Data processing
Online Access:Texto completo
Table of Contents:
  • Intro
  • Table of Contents
  • Acknowledgements
  • Introduction
  • Part I
  • Chapter One
  • Chapter Two
  • Chapter Three
  • Chapter Four
  • Part II
  • Chapter Five
  • Part III
  • Chapter Six
  • Chapter Seven
  • Part IV
  • Chapter Eight
  • Part V
  • Chapter Nine
  • Bibliography.

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