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In Search for the Soul of International Business.
There is a New World Order for trade and globalization. Inundated with constant information, new concepts, and endless data, individuals are caught in the whirl-wind of a fast-paced world, often without the ability to stop and think, particularly when it comes to issues of the soul. I consider the s...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; Foreword; Preface; Acknowledgments; Introduction; Part I: On Touching the Good Soul; Chapter 1: The Soul and the Curative Marketing Concept; Chapter 2: Freedom and Globalization: Simultaneously Possible; Chapter 3: Why International Marketing Strengthens Freedom; Chapter 4: Culture Awareness Matters; Chapter 5: From Body to Soul: United Airlines to Volkswagen Engines; Chapter 6: St. Valentine's Day-More than Dates and Roses; Chapter 7: For Marketing, Christmas Is a Growing Global Phenomenon; Chapter 8: The Impact of Trust Bridges on Business; Part II: On the New World.
- Chapter 9: The Soul: Where Modern Society FailsChapter 10: New World, New Policy; Chapter 11: Brexit and the United States; Chapter 12: Dumping Penalties: Give to Caesar What You Owe to Caesar; Chapter 13: What Do I Owe Ya?; Chapter 14: How Psychic Distance Impacts Trade; Chapter 15: What Art Tells Us About the Global Economy; Chapter 16: How Tax Cuts Help U.S. Companies to Go Abroad; Chapter 17: Buy American, Hire American; Chapter 18: Entrepreneurial Money Produces Residency Permits; Part III: On Terrorism and Its Impact on International Business and Trade.
- Chapter 19: Marketing Across Borders Under Conditions of TerrorismChapter 20: Time to Limit the Pay-Off for Terrorists; Chapter 21: Search For Corporate Effects of Terrorism; Chapter 22: Does Terrorism Cause Poverty? Or the Reverse?; Chapter 23: The International Supplier Conundrum; Chapter 24: Future Research on and Preparation for Terrorism; Chapter 25: Let the Body Catch Up with the Soul; Part IV: On Trade and Its Future; Chapter 26: Great Things Can Happen, and Not Just for America; Chapter 27: Tariffs Can Be Useful; Chapter 28: Free Trade Zones and Counterfeit Goods.
- Chapter 29: From Rome to Geneva: On the Significance of TradeChapter 30: The Case for Cuban Engagement; Chapter 31: Balance Trade by Boosting Exports Through Government Promotion; Chapter 32: Needed: A New National Export Policy; Chapter 33: The United States and the United Kingdom Must Face New Work Challenges with New Policies; Chapter 34: Global Medical Tourism; Chapter 35: Letting the Soul Lead the Way; Sources; Index; Adpage; Backcover.