Social Media Data Mining and Analytics.

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Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Written...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Szabo, Gabor
Autres auteurs: Boykin, Oscar
Format: Électronique eBook
Langue:Inglés
Publié: Somerset : John Wiley & Sons, Incorporated, 2018.
Sujets:
Consumer profiling > Data processing.
Data mining.
Social media > Data processing.
Business planning > Data processing.
Consumer behavior > Forecasting.
Profil des consommateurs > Informatique.
Exploration de données (Informatique)
Médias sociaux > Informatique.
Consommateurs > Comportement > Prévision.
COMPUTERS > Databases > Data Warehousing.
Business planning > Data processing
Consumer behavior > Forecasting
Data mining
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