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Public relations and the power of creativity : strategic opportunities, innovation and critical challenges /

This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Bowman, Sarah (Editor), Crookes, Adrian (Editor), Romenti, Stefaniae (Editor), Ihlen, Øyvind (Editor)
Format: Electronic eBook
Language:Inglés
Published: Bingley, UK : Emerald Publishing, 2018.
Edition:First edition.
Series:Advances in public relations and communication management ; v. 3.
Subjects:
Online Access:Texto completo
Texto completo

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