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Sponsorship Return on Investment.
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2018.
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| Series: | International Journal of Sports Marketing and Sponsorship Ser.
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Cover; Editorial advisory board; Trends in sport sponsorship evaluation and measurement: insights from the industry; Determinants of viewer attention in concurrent event sponsorship; Assessing the effectiveness of sponsorship messaging; The moderating effect of identification on return on investment from sponsor brand integration; Examining confirmation biases: implications of sponsor congruency; Sponsoring of professional cycling: what does it mean for stock prices?; Official sports sponsorship fortress vs ambush marketing attack.