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Reducing race differences in direct-to-consumer pharmaceutical advertising : the case for regulation /

This book examines whether direct-to-consumer pharmaceutical advertising changed in response to recommendations made by the FDA in 2009 to enhance the informational and motivational value of advertising to be more accessible to minority populations and consequently work to reduce health disparities.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: De Scisciolo, Stephany, 1958- (Autor), Scheid, Teresa L. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, Maryland : Lexington Books, an imprint of The Rowman & Littlefield Publishing Group, Inc., [2018]
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: health disparities and pharmaceutical advertising
  • The pharmaceutical industry, direct to consumer advertising, and racial differences
  • Direct to consumer advertising: patient empowerment or manipulation?
  • Comparative analysis of the frequency and type of DTCA
  • Differences in the appearance and content of DTCA
  • Examination of the visual content of DTCA
  • Conclusion: a missed opportunity: policy implications.