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Native advertising : advertorial disruption in the 21st century news feed /
"Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This boo...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
London ; New York :
Routledge, Taylor & Francis Group,
2018.
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| Collection: | Studies in digital journalism.
Disruptions (Routledge (Firm)) |
| Sujets: | |
| Accès en ligne: | Texto completo |
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