Native advertising : advertorial disruption in the 21st century news feed /

Afficher d'autres versions (1)

"Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This boo...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Lynch, Lisa M. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: London ; New York : Routledge, Taylor & Francis Group, 2018.
Collection:Studies in digital journalism.
Disruptions (Routledge (Firm))
Sujets:
Internet advertising.
Internet marketing.
Publicité sur Internet.
Marketing sur Internet.
BUSINESS & ECONOMICS > Advertising & Promotion.
Internet advertising
Internet marketing
Accès en ligne:Texto completo
Table des matières:
  • Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise
  • Studio N: in-house native advertising at US and European news publishers
  • Native on the issues : native advertising and issue-based messaging from corporations and nonprofits
  • Going native at the new york times : a case study / by Ava Sirrah
  • The future : the end of (native) advertising and the afterlife of news
  • Index.

Documents similaires