Native advertising : advertorial disruption in the 21st century news feed /

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"Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This boo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lynch, Lisa M. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, Taylor & Francis Group, 2018.
Colección:Studies in digital journalism.
Disruptions (Routledge (Firm))
Temas:
Internet advertising.
Internet marketing.
Publicité sur Internet.
Marketing sur Internet.
BUSINESS & ECONOMICS > Advertising & Promotion.
Internet advertising
Internet marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise
  • Studio N: in-house native advertising at US and European news publishers
  • Native on the issues : native advertising and issue-based messaging from corporations and nonprofits
  • Going native at the new york times : a case study / by Ava Sirrah
  • The future : the end of (native) advertising and the afterlife of news
  • Index.

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