Micro MBA : theory and practice /

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Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering indu...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Machado, Carolina, 1965- (Editor), Davim, J. Paulo (Editor)
Format: Electronic eBook
Language:Inglés
Published: Berlin ; Boston : Walter de Gruyter, [2018]
Subjects:
Business education.
Management.
Executives > Training of.
Enseignement commercial.
Gestion.
management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Reference.
BUSINESS & ECONOMICS > Skills.
Business education
Executives > Training of
Management
Chemical Engineering.
Industrial Chemistry.
Innovation Management.
Masters of Business Administration.
Technology Management.
Online Access:Texto completo
Table of Contents:
  • Frontmatter
  • Preface
  • Contents
  • Brief biographical sketches of editors
  • 1. Organizational culture: forces that shape thinking, behavior, and success / Starr-Glass, David
  • 2. Corporate social responsibility reporting and sustainability / Brás, Filomena Antunes
  • 3. Project management / Sanz, Gema Calleja / Nadal, Jordi Olivella / Robert, Joan Vinyals
  • 4. Consumer behavior: the importance of millennials in the tourism industry / Hernandez-Maskivker, Gilda
  • 5. Performance appraisal: a critical tool in effective human resource management / Rodrigues, Ana Lúcia / Machado, Carolina Feliciana
  • 6. Job analysis: an application in a knowledge-intensive, high-performance SME / Sousa, Ana Raquel Sampaio de / Machado, Carolina Feliciana / Pinheiro, Miguel
  • Index.

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