International Marketing Strategies of Emerging Market Firms : Nature, Boundary Conditions, Antecedents, and Outcomes.
Call Number: | Libro Electrónico |
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Main Author: | |
Other Authors: | , |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2018.
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Series: | International Marketing Review Ser.
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Subjects: | |
Online Access: | Texto completo |
Table of Contents:
- Covers; Editorial boards; International marketing strategies of emerging market firms; Innovativeness as a driver of the international expansion of developing markets' firms; Institutional interactions andforeign firms' strategies undertribal rule complexities in emerging markets; Market orientation and export performance: the moderation of channel and institutional distance; SME international innovation and strategic adaptiveness; What is in a name? Cross-national distances and subsidiary's corporate visual identity change in emerging-market firms' cross-border acquisitions.