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International Marketing Strategies of Emerging Market Firms : Nature, Boundary Conditions, Antecedents, and Outcomes.
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Bradford, West Yorkshire :
Emerald Publishing Limited,
2018.
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| Collection: | International Marketing Review Ser.
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| Sujets: | |
| Accès en ligne: | Texto completo |
| Description: | Operational capabilities and entrepreneurial opportunities in emerging market firmsEmerging market multinationals' international equity-based entrymode strategies. |
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| Description matérielle: | 1 online resource (160 pages) |
| ISBN: | 9781787567443 1787567443 |