International Marketing Strategies of Emerging Market Firms : Nature, Boundary Conditions, Antecedents, and Outcomes.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Amankwah-Amoah, Joseph
Other Authors: Debrah, Yaw, Boso, Nathaniel
Format: Electronic eBook
Language:Inglés
Published: Bradford, West Yorkshire : Emerald Publishing Limited, 2018.
Series:International Marketing Review Ser.
Subjects:
International business enterprises.
Export marketing.
Entreprises multinationales.
Export marketing
International business enterprises
Online Access:Texto completo
Description
Item Description:Operational capabilities and entrepreneurial opportunities in emerging market firmsEmerging market multinationals' international equity-based entrymode strategies.
Physical Description:1 online resource (160 pages)
ISBN:9781787567443
1787567443

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