Emotional Appeals in Advertising Banking Services /

Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mogaji, Emmanuel (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018.
Edición:First edition.
Colección:Emerald points.
Temas:
Advertising > Banks and banking.
Banques > Publicité.
Sales & marketing.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Banks and banking
Acceso en línea:Texto completo
Texto completo

MARC

LEADER 00000cam a2200000 i 4500
001 EBOOKCENTRAL_on1032070656
003 OCoLC
005 20240329122006.0
006 m o d
007 cr cnu|||unuuu
008 180424s2018 enka ob 001 0 eng d
040 |a N$T  |b eng  |e rda  |e pn  |c N$T  |d N$T  |d EBLCP  |d YDX  |d OCLCQ  |d MERUC  |d CNCGM  |d CAUOI  |d OCLCF  |d OCLCQ  |d IDB  |d DEBBG  |d OCLCQ  |d NLE  |d INT  |d ZCU  |d AU@  |d UKMGB  |d OCLCQ  |d OTZ  |d U3W  |d OCLCO  |d OCLCQ  |d COO  |d OCLCQ  |d BWS  |d UKAHL  |d OCLCQ  |d K6U  |d OCLCQ  |d OCLCO  |d OCLCQ  |d OCLCO  |d OCLCL 
016 7 |a 018788104  |2 Uk 
019 |a 1032576741  |a 1032674576  |a 1032706576  |a 1033524355  |a 1033581911  |a 1089760324 
020 |a 9781787562998  |q (electronic bk.) 
020 |a 1787562999  |q (electronic bk.) 
020 |a 9781787563018 
020 |a 1787563014 
020 |z 9781787563025 
020 |z 1787563022 
029 1 |a AU@  |b 000068936581 
029 1 |a UKMGB  |b 018788104 
035 |a (OCoLC)1032070656  |z (OCoLC)1032576741  |z (OCoLC)1032674576  |z (OCoLC)1032706576  |z (OCoLC)1033524355  |z (OCoLC)1033581911  |z (OCoLC)1089760324 
037 |a 9781787563018  |b Emerald Publishing 
050 4 |a HF6161.B2 
072 7 |a BUS  |x 002000  |2 bisacsh 
072 7 |a KJS  |2 bicssc 
080 |a 659.1 
082 0 4 |a 659.1  |2 23 
049 |a UAMI 
100 1 |a Mogaji, Emmanuel,  |e author. 
245 1 0 |a Emotional Appeals in Advertising Banking Services /  |c Emmanuel Mogaji. 
250 |a First edition. 
264 1 |a United Kingdom :  |b Emerald Publishing :  |b Emerald Publishing Limited,  |c 2018. 
264 4 |c ©2018 
300 |a 1 online resource :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Emerald points 
504 |a Includes bibliographical references and index. 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed April 25, 2018). 
505 0 |a Front Cover; Emotional Appeals in Advertising Banking Services; Copyright Page; Contents; Chapter 1 Introduction; Chapter 2 UK Financial Services Advertisements; 2.1. Introduction; 2.2. Banking in the UK; 2.2.1. Bank Classification; 2.2.2. Banking Services Classification; 2.3. Banking Regulations in the UK; 2.3.1. The Financial Conduct Authority; 2.3.2. The Financial Services and Markets Act 2000; 2.3.3. Advertising Standards Authority; 2.4. Banking Challenges in the UK; 2.4.1. Corporate Reputation; 2.4.2. Competition; 2.4.3. Consumer-focused Products; 2.4.4. Open Banking; 2.4.5. Brexit. 
505 8 |a 2.5. Time to Appeal2.6. Summary; Chapter 3 Emotional Appeals in Advertising; 3.1. Introduction; 3.2. Advertising Appeals; 3.3. Rational Appeals in Advertisements; 3.4. Emotional Appeals in Advertisements; 3.5. Emotional Appeals and Emotional Reactions; 3.6. Types of Emotional Appeals; 3.7. How They Are Presented: Conduits and Channels of Emotional Appeal; 3.7.1. What We See; 3.7.1.1. Colours; 3.7.1.2. Images; 3.7.1.3. Size; 3.7.1.4. Text; 3.7.2. What We Hear; 3.7.3. What We Touch; 3.8. Creativity in Advertisement Design; 3.9. Limitations of Emotional Appeals; 3.9.1. Product Differences. 
505 8 |a 3.9.2. Cultural Differences3.9.3. Individual Differences; 3.10. Summary; Chapter 4 Emotional Appeals Presented by Financial Services; 4.1. Introduction; 4.2. Emotional Appeals Presented by Banking Groups; 4.3. Emotional Appeals Presented for Banking Group Services; 4.4. The Conduits of Emotional Appeals; 4.4.1. Images; 4.4.2. Colours; 4.4.3. Music; 4.5. Summary; Chapter 5 Researching Emotional Responses; 5.1. Introduction; 5.2. Overview of the Procedure; 5.3. Demographic Profiles of Participants; 5.4. Ethics; 5.5. Analysing the Qualitative Data Analysis; 5.6. Trustworthiness of the Research. 
505 8 |a Chapter 6 Filters of Emotional Appeal6.1. Introduction; 6.2. The Filtration Process; 6.3. Issues with the Banking Industry; 6.4. Individual Preferences; 6.5. Religious Affiliations; 6.6. Cultural Background; 6.7. Pre-Exposure to the Brand; 6.8. Level of Involvement; 6.9. Summary; Chapter 7 The Way Forward; 7.1. Introduction; 7.2. Why Advertise?; 7.3. Emotional Appeal Often Acknowledged; 7.4. The Congruence; 7.5. More than Appeal, Highlight Value; 7.6. Integrate the Campaign; 7.7. Summary; Chapter 8 Conclusion; References; Index. 
520 |a Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
590 |a Emerald Insight  |b Emerald All Book Titles 
650 0 |a Advertising  |x Banks and banking. 
650 6 |a Banques  |x Publicité. 
650 7 |a Sales & marketing.  |2 bicssc 
650 7 |a BUSINESS & ECONOMICS  |x Advertising & Promotion.  |2 bisacsh 
650 7 |a Advertising  |x Banks and banking  |2 fast 
758 |i has work:  |a Emotional Appeals in Advertising Banking Services (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCXMvdv7Mc6tqj9QFGjp8fq  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Mogaji, Emmanuel.  |t Emotional Appeals in Advertising Banking Services.  |b First edition.  |d United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018  |z 1787563022  |z 9781787563025  |w (OCoLC)1023603562 
830 0 |a Emerald points. 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5264500  |z Texto completo 
856 4 0 |u https://www.emerald.com/insight/publication/doi/10.1108/9781787562998  |z Texto completo 
938 |a Askews and Holts Library Services  |b ASKH  |n AH33882178 
938 |a Askews and Holts Library Services  |b ASKH  |n AH33882177 
938 |a EBL - Ebook Library  |b EBLB  |n EBL5264500 
938 |a EBSCOhost  |b EBSC  |n 1706810 
938 |a YBP Library Services  |b YANK  |n 15317349 
994 |a 92  |b IZTAP 

Ejemplares similares