Emotional Appeals in Advertising Banking Services /

Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mogaji, Emmanuel (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018.
Edición:First edition.
Colección:Emerald points.
Temas:
Advertising > Banks and banking.
Banques > Publicité.
Sales & marketing.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Banks and banking
Acceso en línea:Texto completo
Texto completo
Descripción
Sumario:Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
Descripción Física:1 online resource : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781787562998
1787562999
9781787563018
1787563014

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