Strategic Communication at Work : the Impact Paradigm.

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lennard, Diane
Format: Electronic eBook
Language:Inglés
Published: Milton, UNITED KINGDOM : Routledge, 2018.
Subjects:
Communication in organizations.
Managerial economics.
Organization > Research.
Strategic planning.
Organizational sociology > Research.
Communication dans les organisations.
Économie d'entreprise.
Organisation > Recherche.
Planification stratégique.
Organizational sociology > Research
Communication in organizations
Managerial economics
Organization > Research
Strategic planning
Online Access:Texto completo
Table of Contents:
  • Cover; Half Title; Title Page; Copyright Page; Table of Contents; Preface; Acknowledgments; Part One Strategic Communication; 1. The IMPACT Paradigm-What It Is; 2. The IMPACT Paradigm-Why It Works; Part Two Strategic Communication in Action; 3. Communication Situations; 4. Common Concerns of Communicators; Part Three Practicing; 5. IMPACT Exercises; 6. Communicate with Impact; References; Index.

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