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Strategic Communication at Work : the Impact Paradigm.

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Lennard, Diane
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Milton, UNITED KINGDOM : Routledge, 2018.
Temas:	Communication in organizations. Managerial economics. Organization > Research. Strategic planning. Organizational sociology > Research. Communication dans les organisations. Économie d'entreprise. Organisation > Recherche. Planification stratégique. Organizational sociology > Research Communication in organizations Managerial economics Organization > Research Strategic planning
Acceso en línea:	Texto completo

Tabla de Contenidos:

Cover; Half Title; Title Page; Copyright Page; Table of Contents; Preface; Acknowledgments; Part One Strategic Communication; 1. The IMPACT Paradigm-What It Is; 2. The IMPACT Paradigm-Why It Works; Part Two Strategic Communication in Action; 3. Communication Situations; 4. Common Concerns of Communicators; Part Three Practicing; 5. IMPACT Exercises; 6. Communicate with Impact; References; Index.