Cargando…
New technologies and branding /
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London, UK : Hoboken, NJ :
ISTE, Ltd. ; Wiley,
2018.
|
| Colección: | Innovation, entrepreneurship, management series. Innovation and technology set ;
v. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1023574029 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 180219s2018 enk ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d DG1 |d EBLCP |d N$T |d OCLCA |d OCLCF |d RECBK |d MERER |d OCLCQ |d UAB |d OCLCQ |d UPM |d YDX |d OCLCQ |d DEBBG |d OCLCQ |d U3W |d OCLCQ |d ESU |d UKAHL |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d K6U |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 1023747343 | ||
| 020 | |a 9781119510550 |q (electronic bk.) | ||
| 020 | |a 1119510554 |q (electronic bk.) | ||
| 020 | |a 9781119422990 |q (electronic bk. ; |q oBook) | ||
| 020 | |a 111942299X |q (electronic bk. ; |q oBook) | ||
| 020 | |z 9781786301970 |q (print) | ||
| 020 | |z 1786301970 | ||
| 029 | 1 | |a AU@ |b 000062880962 | |
| 029 | 1 | |a CHNEW |b 001003140 | |
| 029 | 1 | |a CHVBK |b 516428128 | |
| 029 | 1 | |a AU@ |b 000072391812 | |
| 035 | |a (OCoLC)1023574029 |z (OCoLC)1023747343 | ||
| 050 | 4 | |a HF5415.1255 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/27 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Sachetti, Philippe, |d 1958- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjvDxxFg3d9vFDxgpKmQmb | |
| 245 | 1 | 0 | |a New technologies and branding / |c Philippe Sachetti, Thibaud Zuppinger. |
| 264 | 1 | |a London, UK : |b ISTE, Ltd. ; |a Hoboken, NJ : |b Wiley, |c 2018. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Innovation and technology set ; |v volume 4 | |
| 505 | 0 | |a What is a Brand? -- Conflict -- The Players in Conflicts -- Hostility, from Yesterday to Today -- The Techniques of Conflict -- Preparing for Conflict -- Acting in Conflict -- Conclusion -- Epilogue -- Appendix: Wise Steps. | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (John Wiley, viewed February 21, 2018). | |
| 520 | |a Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Online social networks. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Réseaux sociaux (Internet) | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Online social networks |2 fast | |
| 700 | 1 | |a Zuppinger, Thibaud, |e author. | |
| 758 | |i has work: |a New technologies and branding (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG46QtftCrC9Q9fwB3mqkP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Sachetti, Philippe, 1958- |t New technologies and branding. |d London, UK : ISTE, Ltd. ; Hoboken, NJ : Wiley, 2018 |z 1786301970 |z 9781786301970 |w (OCoLC)1006302656 |
| 830 | 0 | |a Innovation, entrepreneurship, management series. |p Innovation and technology set ; |v v. 4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5301767 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH33916718 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH33903655 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL5301767 | ||
| 938 | |a EBSCOhost |b EBSC |n 1711741 | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00720270 | ||
| 938 | |a YBP Library Services |b YANK |n 15191667 | ||
| 938 | |a YBP Library Services |b YANK |n 15163428 | ||
| 994 | |a 92 |b IZTAP | ||