SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth /

Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Nenonen, Suvi
Other Authors: Storbacka, Kaj
Format: Electronic eBook
Language:Inglés
Published: Bingley : Emerald Publishing Limited, 2018.
©2018
Subjects:
Commerce.
Marketing.
marketing.
Business strategy.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > International > Marketing.
POLITICAL SCIENCE > International Relations > Trade & Tariffs.
Commerce
Marketing
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