Cargando…
SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth /
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Publishing Limited,
2018.
©2018 |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_on1022794796 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 180210s2018 xx ob 001 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d N$T |d OCLCF |d MERUC |d IDB |d YDX |d CAUOI |d DEBBG |d OCLCQ |d INT |d AU@ |d OCLCQ |d OTZ |d OCLCQ |d BWS |d OCLCQ |d TSC |d OCLCO |d TWT |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 1022519673 |a 1089836223 |a 1171019034 |a 1172833528 |a 1178292105 | ||
| 020 | |a 9781787437975 |q (electronic bk.) | ||
| 020 | |a 1787437973 |q (electronic bk.) | ||
| 020 | |z 1787437981 | ||
| 020 | |z 9781787437982 | ||
| 029 | 1 | |a AU@ |b 000062638283 | |
| 029 | 1 | |a AU@ |b 000062900663 | |
| 035 | |a (OCoLC)1022794796 |z (OCoLC)1022519673 |z (OCoLC)1089836223 |z (OCoLC)1171019034 |z (OCoLC)1172833528 |z (OCoLC)1178292105 | ||
| 050 | 4 | |a HF1379 | |
| 050 | 4 | |a HF5001-6182 | |
| 072 | 7 | |a BUS |x 026000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 035000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043030 |2 bisacsh | |
| 072 | 7 | |a POL |x 011020 |2 bisacsh | |
| 072 | 7 | |a KJC |2 bicssc | |
| 080 | |a 658.8 | ||
| 082 | 0 | 4 | |a 382 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Nenonen, Suvi. | |
| 245 | 1 | 0 | |a SMASH : |b Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth / |c by Suvi Nenonen and Kaj Storbacka. |
| 260 | |a Bingley : |b Emerald Publishing Limited, |c 2018. | ||
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (331 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Front Cover; SMASH: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth; Copyright Page; Contents; Acknowledgments; Preface; 1 Your Strategy Playbook Has Expired; Nokia: From Hero to Zero by Doing Everything by the Book; Hero Best Products and Most Efficient Supply Chain; Zero: Expiry of Nokia's Strategy Playbook; Nokia's Expired Playbook May Be Your Book!; Uber: Transforming Transport by Intuitive Market Shaping; Poor Market View Makes for Poor Strategy; Markets Are Not Industries!; Don't Think Product Markets, Either! | |
| 505 | 8 | |a The Poor View Impoverishes Strategy from Every AngleEmbrace the Rich Reality of Market Systems; Markets Are Complex Adaptive Systems; What the System View Tells Us about Markets: Emergence, Design, and More; The Function of a Market System Is Exchange, for the Purpose of Value Creation; Markets Are Socially Constructed, so You Can Reconstruct Them, too; Putting It All on the Table: Rich and Poor Views, Side by Side; The Pay-off: Strategies for Market Shaping; What Is Market Shaping Anyway?; FAQs about Market Shaping; The Strategic Baby and the Bathwater. | |
| 505 | 8 | |a Making the Rich View Actionable: Introducing the "Market Fan;The Rest of the Book; 2 Frame Your Market; UPS: Thinking Outside the Boxes; "So, What Do You Do?" : Define Your Business; Your Business Definition Frames Your Market; Your Frame Filters and Interprets Intel; Beware! The Product View Worms Its Way in through Restrictive Business Definitions; Cast Out the Worm! Polish Your Frame for Clarity, Point It for Choice; Brainstorm New Business Definitions by Zooming Out and Zooming In; Zoom Out: Leave Product Myopia Behind; Focus on Firm Resources and Capabilities. | |
| 505 | 8 | |a Focus on Network Resources and CapabilitiesFocus on Customer Processes and Situations; B2B : Improving Customers' Processes; B2C : From Customer Processes to Consumer Practices; Focus on Other Beneficiaries' Processes and Situations; Zooming Out Too Far: Beware Reckless Diversification; Zoom In: Find Growth Pockets and Adjacencies; Zooming In as Turbocharged Market Segmentation; The Tool for Zooming In Is the Business Arena Generator; Three Broad Applications of the Business Arena Generator; Customize Your Own Arena Generator; Starbucks: A Zooming In Success Story. | |
| 505 | 8 | |a Decouple Market Shaping and Business Redefinition3 Shape Your Market; Stora Enso: Many-Layered Market Shaping; Exchange: What Is Sold, How It Is Priced, and How Buyers and Sellers Find Each Other; Sales Item: What Is Being Exchanged, Exactly?; Pricing: How Much Is It Worth?; Matching Methods: How Do Sellers and Buyers Find Each Other?; Network: Right Partners, Right Know-How, Right Infrastructure; Actors: Do We Have the Right Actors in Our Network?; Roles and Know-How: Is Work Division Optimal; Does Everyone Know What They Need to Know? | |
| 500 | |a Infrastructure: What Do Customers Need to Use Our Products and Services? | ||
| 520 | |a Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a Emerald Insight |b Emerald All Book Titles | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Commerce. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Commerce. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Business strategy. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x International Relations |x Trade & Tariffs. |2 bisacsh | |
| 650 | 7 | |a Commerce |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Storbacka, Kaj. | |
| 758 | |i has work: |a Smash (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG6drRJpxp6hwp8k8Cpmq3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Nenonen, Suvi. |t SMASH : Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth. |d Bingley : Emerald Publishing Limited, ©2018 |z 9781787437982 |
| 856 | 4 | 0 | |u https://www.emerald.com/insight/publication/doi/10.1108/9781787437975 |z Texto completo |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5111343 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL5111343 | ||
| 938 | |a EBSCOhost |b EBSC |n 1595584 | ||
| 938 | |a YBP Library Services |b YANK |n 15144547 | ||
| 994 | |a 92 |b IZTAP | ||