The Irrational Consumer : Applying Behavioural Economics to Your Business Strategy.

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Trevisan, Enrico
Format: Electronic eBook
Language:Inglés
Published: London : Taylor and Francis, 2016.
Subjects:
Consumer behavior.
Economics > Psychological aspects.
Consommateurs > Comportement.
Économie politique > Aspect psychologique.
Consumer behavior
Economics > Psychological aspects
Online Access:Texto completo
Description
Physical Description:1 online resource (156 pages)
ISBN:9781317026945
1317026942

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