The New Era of the CCO : the Essential Role of Communication in a Volatile World.

The role of the Chief Communication Officer (CCO) in today's enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise--company, corporation, governmental, and nongovernmental ent...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bolton, Roger
Otros Autores: Stacks, Don W., Mizrachi, Eliot
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Business Expert Press, 2018.
Temas:
Public relations personnel.
Business communication.
Executives.
Relations publiques > Personnel.
Communication dans l'entreprise.
Business communication
Executives
Public relations personnel
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. The changing business landscape / Tina McCorkindale, Aedhmar Hynes, and Raymond Kotcher
  • 2. The evolving corporate communication function / Paul Argenti, Maril MacDonald, and Sean O'Neill
  • 3. The trust imperative / Richard Edelman, Stephen A. Greyser, E. Bruce Harrison, and Tom Martin
  • 4. Managing the corporate character of the enterprise: identity, purpose, culture, and values / Shannon A. Bowen, Ginger Hardage, and Wendi Strong
  • 5. Stakeholder engagement: creating and sustaining advocacy / Michael Fernandez, Matthew Gonring, and Sally Benjamin Young
  • 6. The changing and expanding foundational role of the CCO / Charlotte R. Otto, Gary Sheffer, and Donald K. Wright
  • 7. Total integration: working across the C-suite / James S. O'Rourke, IV, James Spangler, and Richard Woods
  • 8. Building an enterprise digital engagement system / Terence (Terry) Flynn, Jon Iwata, and Alan Marks
  • 9. Skills and capabilities of the modern CCO / Mark Bain, W. Timothy Coombs, and Bob Feldman
  • 10. The new reality / Roger Bolton, Jennifer Prosek, and Don W. Stacks
  • References
  • About the authors
  • Index.

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