Beer culture in theory and practice : understanding craft beer culture in the United States /

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The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Tyma, Adam W., 1973- (Editor)
Format: Electronic eBook
Language:Inglés
Published: Lanham : Lexington Books, [2017]
Series:Communication perspectives in popular culture.
Subjects:
Umschulungswerkstätten für Siedler und Auswanderer > Bitterfeld
Beer > Social aspects > United States > History.
Microbreweries > United States > History.
Food habits > United States > History.
Bière > Aspect social > États-Unis > Histoire.
Microbrasseries > États-Unis > Histoire.
Habitudes alimentaires > États-Unis > Histoire.
SOCIAL SCIENCE > Customs & Traditions.
Beer > Social aspects
Food habits
Microbreweries
Bierherstellung
Kultur
Mikrobrauerei
United States
History
Online Access:Texto completo
Table of Contents:
  • 1. Fermenting Community: Homebrewing as Community Building / Michelle Calka
  • 2. Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography / Jennifer C. Dunn
  • 3. Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival / Charley Reed
  • 4. Social Media Suds: Blogging Beer to Stay Sharp in the Classroom / Robert Andrew Dunn
  • 5. Tapping into Identity: Social Balance Explained through Newcomers Identity and Socialization Processes in Craft Breweries / Emory S. Daniel, Jr.
  • 6. What's in a Name?: Cultural Heritage and Naming Praxis in Tampa Bay Craft Breweries / Travis R. Bell.

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