Consumer culture theory /

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This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Cross, Samantha (Editor), Ruvalcaba, Cecilia (Editor), Venkatesh, Alladi (Editor), Belk, Russell W. (Editor)
Format: Electronic eBook
Language:Inglés
Published: Bingley, UK : Emerald Publishing Limited, [2018]
Edition:First edition.
Series:Research in consumer behavior ; v. 19.
Subjects:
Consumption (Economics) > Social aspects.
Consumer behavior.
Consommateurs > Comportement.
Market research.
BUSINESS & ECONOMICS > Economics > Macroeconomics.
POLITICAL SCIENCE > Economic Conditions.
Consumer behavior
Consumption (Economics) > Social aspects
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