Measuring marketing : the 100+ essential metrics every marketer needs /

"Marketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective appro...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Davis, John, 1960 February 17-
Format: Electronic eBook
Language:Inglés
Published: Boston : De G Press, [2018]
Edition:Third edition.
Subjects:
Marketing > Evaluation.
Marketing research.
Marketing > Évaluation.
Marketing > Recherche.
Marketing > Evaluation
Marketing research
Analytics.
Data-driven.
Marketing performance.
Metrics.
Quant.
Online Access:Texto completo
Table of Contents:
  • Part 1: Corporate Financial Metrics
  • Part 2: Marketing Planning Measures
  • Part 3: Brand Metrics
  • Part 4: Customers Metrics
  • Part 5: Product/Offering Metrics
  • Part 6: Price Metrics
  • Part 7: Advertising/Promotion Metrics
  • Part 8: Direct Marketing Metrics
  • Part 9: Digital/Social Metrics
  • Part 10: Place/Distribution Metrics
  • Part 11: Sales Metrics.

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