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20240329122006.0 |
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180106s2016 enk o 000 0 eng d |
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|b eng
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|d AU@
|d OCLCO
|d OCLCF
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
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|a 9781134762118
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|a 1134762119
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|a AU@
|b 000062614078
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|a (OCoLC)1018145422
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|a HD59.2 .T665 2016
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|a 658.8
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| 049 |
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|a UAMI
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| 100 |
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|a Tomlins, Claire T.
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|a What's Your Business? :
|b Corporate Design Strategy Concepts and Processes.
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| 260 |
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|a London :
|b Taylor and Francis,
|c 2016.
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| 300 |
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|a 1 online resource (297 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Print version record.
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|a Cover Page; Title Page; Copyright Page; Contents; List of Figures; List of Tables; List of Plates; Preface; Acknowledgements; List of Abbreviations; PART I GROUND BASE â#x80;#x93; HOW CORPORATE DESIGN STARTED AND EVOLVED; Introduction; 1 Corporate Identity and Image Development; Where do businesses come from?; 2 Corporate Identity and Branding Debate; Am I marketing a concept, product or service?; 3 New Media, Communication and Reputation; How do I communicate the business message?; Part I Summary; PART II SETTING THE STRATEGY; Introduction; 4 Corporate Strategy; How do I start a business?
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|a 5 Storytelling and IdentityHow does a good story differentiate a business?; 6 Corporate Design Strategy; How do I position my business in the marketplace?; 7 Perception and Perspectives; How do people recognise my business and who are the stakeholders?; Part II Summary; PART III COHESIVE DESIGN MANAGEMENT; Introduction; 8 Cohesive Design Management; What design management has to be in place?; 9 Business and Intellectual Property Law; What legal requirements are necessary?; Part III Summary; PART IV NAVIGATING SYMBOLIC PRACTICE; Introduction; 10 The Symbolic Aesthetic.
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|a How do I communicate the business story?11 The Visual Identity Creative Process; What should the business look like?; 12 Symbolism â#x80;#x93; Organisational Behaviour; What personality should the business project and how should it feel?; Part IV Summary; PART V DIGITAL CORPORATE DESIGN; Introduction; 13 Digital Branding Strategy; Do I need a website and what does it contribute to the business?; 14 Designed Website Content; How is the business â#x80;#x98;look and feelâ#x80;#x99; projected online?; 15 The Social Business; Do I need to have wider digital conversations?; Part V Summary; 16 Summary and Conclusions.
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| 500 |
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|a Brand and Corporate Identity TodayBibliography.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Corporate image-Design.
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| 650 |
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0 |
|a Industrial design coordination.
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| 650 |
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0 |
|a Strategic planning.
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| 650 |
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0 |
|a Web sites
|x Design.
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| 650 |
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6 |
|a Design
|x Coordination.
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| 650 |
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6 |
|a Planification stratégique.
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| 650 |
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6 |
|a Sites Web
|x Conception.
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| 650 |
|
7 |
|a Corporate image
|x Design
|2 fast
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| 650 |
|
7 |
|a Industrial design coordination
|2 fast
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| 650 |
|
7 |
|a Strategic planning
|2 fast
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| 650 |
|
7 |
|a Web sites
|x Design
|2 fast
|
| 776 |
0 |
8 |
|i Print version:
|a Tomlins, Claire T.
|t What's Your Business? : Corporate Design Strategy Concepts and Processes.
|d London : Taylor and Francis, ©2016
|z 9781472417466
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| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4406169
|z Texto completo
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| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL4406169
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| 994 |
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|a 92
|b IZTAP
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