World Wide Data : the Future of Digital Marketing, E-Commerce, and Big Data.

"The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opp...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Asensio, Alfonso
Format: Electronic eBook
Language:Inglés
Published: New York : Business Expert Press, 2017.
Series:Business Expert Press Big data and business analytics collection,
Subjects:
Internet marketing.
Electronic commerce.
Big data.
Marketing sur Internet.
Commerce électronique.
Données volumineuses.
Big data
Electronic commerce
Internet marketing
Online Access:Texto completo
Table of Contents:
  • Cover
  • Contents
  • Preface
  • Chapter 1: Introduction: A Complex World
  • Chapter 2: The Digital Marketing Ecosystem
  • Chapter 3: The Role of Data
  • Chapter 4: Creating a Data Strategy
  • Chapter 5: Some Thoughts on Privacy
  • Conclusion
  • Glossary
  • About the Author
  • Index
  • Adpage
  • Backcover.

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