Digital Media and Innovation : Management and Design Strategies in Communication.

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: wha...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gershon, Richard A.
Format: Electronic eBook
Language:Inglés
Published: Thousand Oaks : SAGE Publications, 2015.
Subjects:
Mass media > Management.
Organizational effectiveness.
Médias > Gestion.
Efficacité organisationnelle.
Mass media > Management
Organizational effectiveness
Management
Neue Medien
Innovationsmanagement
Online Access:Texto completo
Table of Contents:
  • Innovation and the power of a good idea
  • Business model innovation
  • Product innovation and design
  • Business process innovation
  • Business and innovation failure
  • The diffusion of innovation revisited: product launch strategy in the digital age
  • The intelligent network: information and communication design principles
  • Digital media and innovation 1: interactivity, virtual communication, and internet search
  • Digital media and innovation 2: personalization, mobility, convergence, and artificial intelligence
  • Smart cities and the common good
  • Facebook: social media and business strategy
  • Digital news reporting, computer tablets, and the new journalism
  • Hacker culture: redefining creative work space.

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