Digital Media and Innovation : Management and Design Strategies in Communication.
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: wha...
Call Number: | Libro Electrónico |
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Main Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Thousand Oaks :
SAGE Publications,
2015.
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Subjects: | |
Online Access: | Texto completo |