Digital Media and Innovation : Management and Design Strategies in Communication.

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: wha...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gershon, Richard A.
Format: Electronic eBook
Language:Inglés
Published: Thousand Oaks : SAGE Publications, 2015.
Subjects:
Mass media > Management.
Organizational effectiveness.
Médias > Gestion.
Efficacité organisationnelle.
Mass media > Management
Organizational effectiveness
Management
Neue Medien
Innovationsmanagement
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items