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M-Powering Marketing in a Mobile World.
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domainches To help businesses compete, survive, and thrive in this transforming e...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
Business Expert Press,
2015.
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| Subjects: | |
| Online Access: | Texto completo |